@Article{adner2014multiattribute,
  author =       {Adner, R. and Csaszar, F. A. and Zemsky, P. B.},
  title =        {Positioning on a multi-attribute landscape},
  journal =      {Management Science},
  year =         2014,
  volume =       60,
  number =       11,
  doi =          {10.1287/mnsc.2014.1978},
  pages =        {2794--2815}
}